As a brand owner, maintaining control over your products on Amazon is essential for protecting your brand’s reputation and ensuring consistent customer experiences. Unauthorized resellers can undermine your pricing strategy, dilute your brand, and lead to negative customer reviews. Here’s how you can effectively remove resellers from your Amazon listings and regain control over your brand.
Removing unauthorized resellers and switching to direct-to-consumer (DTC) sales can significantly impact your revenue. Here's how to calculate the potential gains:
For example:
In this scenario, switching to DTC sales on Amazon could potentially increase your revenue from $20,000 to $32,000, a significant gain.
The first step in removing unauthorized resellers is to implement a Third-Party (3P) Marketplace and Minimum Advertised Price (MAP) policy. This policy sets clear guidelines on who can sell your products and at what price.
Implementing this policy helps to weed out unauthorized and problematic sellers from the start and sets the groundwork for enforcing your brand’s guidelines.
To identify which business accounts are reselling your products on Amazon, reconcile your sales data over a 90-day term.
By doing this, you can pinpoint which wholesale buyers might be violating your 3P/MAP policy and take appropriate action.
Once you’ve identified potential resellers, follow up with them to enforce your policy.
This follow-up is crucial to ensuring that your policy is understood and respected by your wholesale partners.
Amazon’s Transparency program helps you regain control over your listings by authorizing specific resellers and verifying the authenticity of your products.
The Transparency program not only helps in removing unauthorized resellers but also adds a layer of security against counterfeit products.
Removing resellers from your Amazon listings is a multi-step process that requires clear policies, diligent monitoring, and proactive enforcement. By issuing a 3P/MAP policy, reconciling sales data, following up with wholesale buyers, and enrolling in Amazon’s Transparency program, you can effectively regain control over your brand over time and ensure a consistent, high-quality customer experience that yields the greatest benefit for your company and loyal partners.
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